Tafjordfjella, 1944
Three young Norwegians lived in a hut built into this rock wall for nearly a year, hidden from the planes.
Trained in Britain, they were dropped home behind enemy lines, and waited for orders.
Their operation was code-named Fieldfare, after a small bird that lives in colonies and defends together.
Today the front line is in Ukraine. Behind it, a country keeps working.
A front line is held up by the back line: people with work, wages and something to build.
Fieldfare exists to create that work. We make great products in Ukraine, for the Nordics and beyond.
Fieldfare AS · Ålesund and Lviv
We exist to make sure people in Ukraine have jobs. We do it by making innovative products for the Nordics and beyond, starting with the people who serve.
Products that matter, made where it matters
What we make
We started with the people who serve
Ukraine has a skilled textile industry that has sewn for European brands for decades. Clothing was the fastest way to turn that skill into steady work, and soldiers were the natural first customers: they follow the war more closely than anyone.
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ØH3 Kriger
Where it began. T-shirts made by people who served, for people who serve, with the jokes from service life and the equipment drawn as it really is. The first presale from Lviv sold 202 shirts.
oh3kriger.no
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Troppstøy
About 9,000 Norwegians start their initial service every year, and almost every troop orders its own clothing: hoodie, trousers and shirts with the troop's emblem on the back and each soldier's name on the front. Ordering it used to mean a shared spreadsheet, months of waiting and a high price.
With Troppstøy the troop orders online in a short window, the sets are sewn and embroidered in Lviv, and they arrive on the date we promise. Clothing for people who serve, made by people who defend their country.
troppstoy.no
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Defence technology
We are mapping gaps in Nordic defence capability that we can build into. Same principle: real problems, real quality, and work for people in Ukraine.
The longer picture
The t-shirts are the vehicle
Clothing is where Fieldfare started, not where it stops. Every order builds steady work in Lviv and a supply line between Ukraine and the Nordics that holds up in wartime. That is the foundation for what we build next.
How we work
From Ålesund
to Lviv and back
Ålesund
Developed and designed in Norway
We design for the people who will wear it.
Lviv
Made in Ukraine
Cut, sewn, printed and embroidered by a small factory in Lviv, chosen for its craft and not for the lowest price.
Langhus
About five days by road
Orders leave Lviv on a pallet and reach PostNord's terminal outside Oslo, where they are split and sent on. We worked through the EFTA–Ukraine rules of origin with the authorities before the first pallet left.
The camp
On the date we promised
Troop orders arrive at the camp together.
A Fieldfare film
Livet på bakerste linje
Life Behind the Front Line
Three Norwegians travel to Lviv to see how ordinary life goes on in a country at war. They meet factory workers, city officials, students and musicians, and find the humour and the everyday moments, with the war always in the background.
Why the name
Fieldfare,
1944
We took our name from a resistance operation in the mountains of Sunnmøre, where the company is based today, and from the bird it was named after.
Joachim Rønneberg, Birger Strømsheim and Olav Aarsæther are dropped by parachute into Veltdalen in Tafjordfjella.
Their hut in the rock wall by Veltdalsvatnet is finished. About six square metres for three men, with the cliff as its back wall.
Nearly a year in the mountains, waiting for orders from London, hidden from the planes.
They blow the Stuguflåt bridge on the Rauma line. The railway stops for three weeks.
Rønneberg rebuilds the hut. It still stands under the rock, open to hikers.
A tribute, not a claim. Fieldfare AS has no link to the men of Operation Fieldfare or their families.
Founder
“Ukraine’s factories need someone who dares to buy from them. We do.”
Vebjørn Hove Lia served in Sambandsbataljonen at Bardufoss, where ØH3 Kriger began. He studies mechatronics and product design at NTNU in Ålesund and runs Fieldfare from there, with production in Lviv.
Vebjørn Hove Lia · Founder, Fieldfare AS
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